The ASOS x Nike ‘Back To Uni’ campaign captured the return-to-campus vibe while showcasing Nike’s latest collection through social, video, and out-of-home activations.

This ASOS and Nike collaboration launched a campaign known as 'Back To Uni'. This campaign subtly encapsulated the process of returning to university, integrating both social media and out-of-home, paired with a video. The visual story reveals a glimpse into the myriad of thoughts occupying a student's mind, with the focus being on Nike's latest collection including the Nike Shox and Nike Cortez.