To celebrate the official retail launch of the New Balance 9060, we created a multi-channel activation combining social, print, and web content to challenge the reseller market and engage sneaker fans.

For this project, we spotlighted the highly coveted New Balance 9060, which was reselling for nearly £1,000 on StockX. To bring attention to its official retail launch, we created an activation across multiple locations featuring transparent, locked display cases containing the viral sneaker - giving customers the chance to win a pair at retail price.

To amplify the campaign, we developed a suite of digital and print assets, including social media content for Instagram and TikTok, fly posters, and a full website takeover. Our bold slogan, 'StockX, Meet Your Match,' playfully challenged the reseller market, positioning our launch as the ultimate way to secure the sought-after sneaker.