The Suit Yourself campaign for ASOS celebrated individuality and self-expression through contemporary sweatsuits. The concept, Choose Your Champion, spotlighted standout pieces like the Air Zoom Vomero 5 and Nike tracksuits, merging comfort and style in a way that resonates with ASOS’s fashion-forward audience.

This digital campaign incorporated motion graphics, mobile-friendly interfaces, and Instagram promotions to create an immersive and engaging user experience. I developed a cohesive suite of assets that spanned ASOS's website, social media, and email marketing, using bold visuals and dynamic typography to highlight the versatility and appeal of the featured products.

By redefining the meaning of “suiting up,” this campaign presented sweats as the ultimate blend of function and flair, empowering customers to embrace their own personal style.