As part of the Creative Conscience Awards, I developed a British Sign Language initiative focused on promoting inclusivity and raising awareness. At the heart of the project was an app showcasing demonstration videos that presented a diverse range of sign language in a visually clear and engaging format. Supporting materials included posters, out-of-home designs, a video advertisement, and branded merchandise.

This initiative aimed to challenge misconceptions and break down prejudices about the deaf and mute communities, fostering greater understanding and empathy. Sign language is one of the most universal forms of communication, deserving greater recognition and exposure. By integrating it into everyday life, we can bridge communication gaps, empower marginalised communities, and enhance our collective ability to connect with one another.