For Sol de Janeiro’s iconic body care range and launch on site at ASOS, I crafted a dynamic visual campaign that encapsulates the spirit of Brazilian summer. Blending bold, tropical colors with textured elements, I designed eye-catching out-of-home and digital assets that embody the brand’s playful yet luxurious essence.

This project shows vibrant, cohesive visuals across multiple platforms while staying true to the brand’s sun-soaked, carefree identity.