For this project, we spotlighted the highly coveted New Balance 9060, which was reselling for nearly £1,000 on StockX. To bring attention to its official retail launch, we created an activation across multiple locations featuring transparent, locked display cases containing the viral sneaker - giving customers the chance to win a pair at retail price.

To amplify the campaign, we developed a suite of digital and print assets, including social media content for Instagram and TikTok, fly posters, and a full website takeover. Our bold slogan, 'StockX, Meet Your Match,' playfully challenged the reseller market, positioning our launch as the ultimate way to secure the sought-after sneaker.