To celebrate the latest Adidas Originals drop, we collaborated with the collective NiNE8 to explore what makes them original.

"From digital and physical art - spanning music, fashion, and club night posters - to hosting inclusive, boundary-pushing events in London’s key cultural spaces, NiNE8 champions authenticity and self-expression."

To bring this campaign to life, we developed event collateral, out-of-home advertising, and site and social assets.