This campaign was designed for the exclusive launch of the New Balance RC42 sneaker on ASOS, in collaboration with artist and DJ TSHA. The creative direction fuses bold and nostalgic design elements with a modern twist, spotlighting TSHA’s vibrant energy and the stylish versatility of the RC42. The campaign delivers a fresh and youthful take on the classic New Balance aesthetic, appealing to a trendy, music-driven audience.