ASOS’s ‘Explore the Dancefloor’ campaign brought Converse’s Run Star Legacy sneaker to life through 3D, metaverse-inspired visuals across social, web, and video platforms.

The Explore the Dancefloor campaign for ASOS spotlighted Converse's Run Star Legacy sneaker alongside its unisex clothing range. I crafted a sleek, icy aesthetic by incorporating dynamic 3D metallic elements, drawing inspiration from the ever-evolving realm of the metaverse. These fluid metallic pieces swirled around the models, symbolising rhythm, movement, and the futuristic energy of Converse's progressive collection.

I developed visuals for ASOS’s digital platforms, translating the campaign’s aesthetic seamlessly across social media, web, and video – capturing the bold intersection of style, innovation, and storytelling.