The first-ever Adidas x ASOS collaboration transformed Camden High Street into a runway, showcasing the exclusive collection through bold out-of-home and print activations.

For the first-ever Adidas x ASOS collaboration, we transformed Camden High Street into a runway, turning London’s iconic streetscape into a bold, immersive showcase. Out-of-home billboards and print activations highlighted the exclusive collection, emphasising ASOS as the only brand of its kind to partner with Adidas in this way. The campaign blends street culture with fashion storytelling, bringing product, lifestyle, and audience together in an unexpected, high-impact visual narrative.